Brief: To develop an innovative digital product or service concept that makes use of game mechanics to encourage energy demand reduction in the home and/or at a local community level.

Concept Proposal: The family can choose their own pet to look after. Their pet communicates to them how he/she  is feeling in relation to the amount of energy that they have use, the less energy the happier the pet is. The user is rewarded for saving energy in the form of recipes and activity ideas for the whole family. When recipes and activities are unlocked the user is also given a voucher for their local supermarket to allow them buy the ingredients to help them make food together as a family.

Skills: Primary Research, Experience Prototyping, Wire framing, Game Mechanics